I also love to cook, and that started when I was left home alone as a kid. Much later in life, I was inspired and encouraged into baking by an ex-girlfriend (oh geez!) who loved to make those classic cookies with jam in the centre. One birthday cake and a tarte tatin later, I found myself making desserts, cakes, and ice creams for a notorious pop-up dinner club on the weekends. That’s where I met Jess Doveton, who I am so lucky to call my friend. That was 2019. Then 2020 happened... OBOI!

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Like everyone else, we were left in the lurch! My job was related to the tobacco industry, and Jessie’s was linked to private cheffing, which was not happening. With restaurants closed and people hungry, we identified a gap to provide ready-to-cook, delicious meals (Jessie) paired with desserts (me), and we delivered around our neighborhoods. Like so many others, I tried my hand at bread making, and my sourdough starter, and OBOI, was born!

OBOI became my full-time job, baking one loaf or cake at a time in my baby Defy oven. I gained some restaurant clients and supplied them with brioche (REAL brioche!), and Jessie and I continued collaborating on her private chef jobs. I also had other private clients around my area; two of them were Ram and his wife, who really liked my ice cream.

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After two years of working from home on a very small scale, Ram ordered some ice cream. He ate it and asked me why I didn't have a store, and I explained that I was just a lil baker, all alone! OBOI, did he help turn things around!

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In 2023, we launched OBOI, the BIG BOI: a new oven, mixer, and ice cream machine, ready to produce much more efficiently! And here we are. We are a self-taught, unpretentious team, cooking the best-baked goods, ice creams, and cakes in town (at least, we think so! Please leave a review 😜).

We aim to be the spark that turns everyday moments into delightful memories, one quality item at a time.

We strive to always be bold and authentic in our offerings, with flavors that run the gamut from “standard” to “a little out there”. We use inverted commas because even our “standard” will be exceptional. We take the time to listen to your needs and like to think our products are more like extraordinary experiences that can enhance your special moment. Whether a corporate event or personal indulgence, each item is made with our attention, ensuring you receive a blend of unbridled creativity and unparalleled taste. We believe that food equals happiness and promise to make every customer happy.

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THE NAME

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1. OBOI is an homage to my dog, Boy. My life took twists and turns, and I could not have him. I’m not sure where he is now, except in my heart.

2. It means paper in Russian, a nod to my Eastern European heritage.

3. It’s a rap joke: “Get that paper, get that dough.”

 

And lastly, we hope that you say it three times fast when you get your order! OBOI OBOI OBOI!

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P.S Our logo and, ultimately our ethos, are inspired by OBEY Clothing.

The obey meaning is rooted in the do-it-yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing, and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey” to take heed of the propagandists out to bend the world to their agendas.